Audit SEO
Audit Seo
An SEO consultant should never start any search engine work on a new site without first having carried out an SEO audit. This work, which seems superfluous to many of you, is nevertheless oh so useful for the rest of your project.
The job of SEO cannot be compared to that of a garage mechanic or a heating engineer. Strictly speaking, a site is rarely down. A website that struggles to rank probably has a technical flaw, problem, or lack of content and it may even be penalized by Google. This audit phase, therefore, allows us to unseal the gaps and potential gains.
A three-part SEO audit
My SEO audits are divided into three parts: a technical part, apart from the content, and the last part on popularity and social signals.
A technical audit of your site
The technical part of the SEO audit allows you to highlight the blocking elements for improving your natural referencing. Several points will be analyzed during this first part:
The search for penalties
The domain name
Access to your home page
The crawl and indexing
Accessibility and page depth
The robots.txt and sitemap.xml files
...
This first data is often crucial to move your project forward. If the foundations are not good, your site will never take off! These recommendations will undoubtedly bring new developments to your site. They should therefore be planned upstream to avoid any surprises.
Technical analysis
Content analysis and semantic analysis
Exit the technical part, the second part of my audit focuses on the content of your site. Several points will also be analyzed such as:
The positioning and architecture of your content
Sufficient presence of content
The quality of this content
The presence of duplicate content
The uniqueness and optimization of <title> tags
The uniqueness and optimization of semantic markup
The uniqueness and optimization of <meta description> tags
Optimizing <alt> tags
...
During the content audit, the relationships between each page will also be singled out. Pages with semantically similar content should be linked in an intelligent and judicious manner.
Analysis of links and social resonance analysis of links and social resonance
What could be less natural today than seeing a website receive hundreds of links from the outside when it doesn't receive a single social vote. This third part of my SEO audit therefore invites me to analyze your presence on social networks and your resonance on the web.
Social resonance
Make some noise on the web?
Then, studying your link profile will allow us to know what first actions to take:
Change domain (in case of a penalty, spam, or hack, this is a solution to consider)
Clean up your links profile (contact webmasters and create a disavow file)
De-optimize certain links or redirect links already in place
Acquire new thematic, quality, and trusted links with Google
All these actions cannot be decided without having first carried out this net linking audit. By looking at the competitors, we will also be able to have good leads to find new inbound links.
Bonus: action plan and corrective measures to be made
My SEO audit does not stop at the simple analysis of your site. The idea is to provide you with a real, comprehensive, and achievable action plan to improve your SEO over time. This audit will allow you to follow a prioritized action plan with corrective measures to be made for each component.
If an essential SEO tag is missing from your site, it will surely be one of the first things to correct on your site. Conversely, if the technique seems well mastered, the first tasks may be oriented towards the content part or the popularity part. Each site is unique and each audit must be carried out based on errors but also according to the human and financial resources of the company that requests it.