Today, 69% of UK companies have a website, so it is increasingly difficult to stand out from the competition. This is why having a good SEO on Google has become fundamental to improving the visibility of your site and gaining more traffic. But how to do it? Review of the essential points.
1. Take the time to select your keywords
To get to your website, Internet users will enter a request in the Google search bar. This query is made up of longer or shorter keywords that match their search.
It is therefore fundamental to choose relevant keywords, in line with the activity of your company, the contents of your internal site but above all the research of your prospects. To identify your keywords, put yourself in the shoes of a potential future customer. Ask yourself the right questions. What is his need? What product or service will he be looking for? How will he formulate his request? By answering these questions, you will be able to establish a list of keywords that meet the search criteria of your leads. The more keywords you have related to the content on the page, the more the click-through rate will increase...
[More]
Tags:
freelance consultant seo, seo consultant, seo expert
Posted at: 05:58 PM | Permalink
